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A full brand identity for a pet wellness company — from product packaging and merchandise to social media content systems and campaign strategy. Every touchpoint built to feel warm, trustworthy, and unmistakably Lively Paws.
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Project Story
Challenge
Acquired overseas brand needed rebranding without losing existing customers. Limited to dogs only, minimal social presence, and needed to scale influencers while controlling costs.
Solution
Refreshed identity, built complete ecosystem: packaging, social templates, influencer kits, email campaigns, video content, companion app design, and improved customer service.
Impact
40% sales growth. Launched Amazon store and cat products. Social engagement up, ad costs down. Scaled to 130+ influencers at lower cost.